Nissan Calendar 2015: A Unique Blend of Art and Automobiles

EGC CG Creative Fuses Balloon Art with Nissan Vehicles for an Unseen Imaginary World

The Nissan Calendar 2015 is not just a mere date tracker; it is a piece of art. Each month features a different Nissan vehicle, with its characteristics matched by handmade balloon artworks. The goal was to create an imaginary world that was previously unseen, a world where the rigidity of automobiles and the softness of balloons coexist in harmony.

This innovative project was a collaboration between Nissan, a globally revered car manufacturer, and Daisy Balloon, a worldwide balloon unit. Although their creations are vastly different, both entities have the ability to create something that did not exist before and evoke feelings of excitement and thrill among people.

The realization of this design was a fundamental challenge. The team started by drawing numerous sketches, trying to combine thousands of simple-shaped balloons of different colors. After a painstaking process of exchanging sketches with the balloon artists, they created an original blend of “car and balloon art”. The process required quick setting of the sculptures, the lighting, and taking the photographs, as the balloons would deflate when preparing the shooting set.

The Nissan Calendar 2015 is not just a visual delight but also a powerful branding item. It serves as a communication tool that Nissan customers look at practically 365 days a year. The calendar is delivered to Nissan car owners by the salesmen, making it a significant part of Nissan's customer engagement strategy.

The design was recognized for its originality and creativity, winning the Golden A' Graphics, Illustration and Visual Communication Design Award in 2016. The award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the Nissan Calendar 2015, designed by EGC CG Creative, is a testament to the power of creative collaboration and innovative design. It showcases how two vastly different elements, when combined with imagination and creativity, can result in a product that is not only functional but also a piece of art.